IJOART Volume 9, Issue 9, September 2020 Edition

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Factors influencing the Purchasing Intention towards alternative fuel vehicles: An empirical Study in Sri Lanka[]

The internal combustion engine driven vehicles are identified as the key air pollution contributors to the urban air. In order to minimize the greenhouse gas emission, the governments and the automobile manufacturers have been eying the alternative fuel vehicles all over the world. Accordingly, the governments, automobile manufacturers have been attempting to promote adoption of the alternative fuel vehicles over the last two decades. The previous researchers argued that the factors affecting the adoption of alternative fuel vehicles depend the economic, sociocultural and geographic features of the countries. Further, they don’t have the agreement on the key purchasing determinants of alternative fuel vehicles around the world. Accordingly, this paper attempts to improve the present body of the knowledge about the factors affecting the adoption of alternative fuel vehicles. The conceptual framework was constructed based on the Means-end theory and the theory of reasoned action. Accordingly, the conceptual framework was developed by using hedonic motivation and utilitarian concerns as the independent variables that affect on the customer attitudes or customer perceived value towards the alternative fuel vehicles. This model was empirically tested by using the PLS-SEM analysis of the data collected online survey of 388 alternative fuel vehicle owners in Sri Lanka.The findings of this study show that the hedonic motivation and utilitarian concerns have a significant positive impacts on the customer perceived value which then have a sizable positive impact on the purchasing intention of alternative fuel vehicles. Whereas, other two social dimensions consumer innovativeness and environmental concerns found to be insignificant on the customer perceived value which in turn no significant positive impact on purchasing intention. Accordingly, it is highly recommended that manufactures, governments and all the stakeholders should introduce the strategies to improve the hedonic based motivations and utility based motivations among the potential customers. Further, a very interesting fact was unveiled by the PLS-SEM Importance Performance Analysis Map showing the utilitarian based motivation is a stronger predictor of customer perceived value and thus the purchasing intention of alternative fuel vehicles than hedonic based motivations.

Global Issues in Education[]

This paper examines the subject of inclusion as applicable to students with disabilities and special needs in the classroom environment. This is examined from the perspective of two different countries, namely the USA and the Netherlands. The paper is split into four distinct parts. Part 1 provides an Introduction that provides a background to the research and defines the concept of inclusion in the classroom environment. Part 2 deals specifically with the concept of inclusion in the United States of America. Part 3 provides comparative analysis by looking at the subject of inclusion in the Netherlands. The conclusion re-examines the theses statement and provides a summary of the key points.

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