IJOART Volume 6, Issue 6, June 2017 Edition


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Do Luxury brands reflect Status or Conspicuousness?” - Literature based review on case comparison of Luxury Cars, Fashion Designs and Watches[]


The purpose of this paper is to understand the status and conspicuousness using the new luxury brand context as a reference point. This knowledge will be utilized to establish evidence that allows an exploration of the relationship between status and conspicuousness as dimensions of luxury brand perception. Status and conspicuousness are revealed to constitute two different, although related, dimensions of luxury brands and should therefore be measured as distinct constructs when assessing brand luxury. Strategic marketing implications for marketing managers are identified and discussed within the context of the three product categories.


A Critical Review of Distribution Substation System Reliability Evaluations[]


The significance of a reliable distribution system is hinged on the fact that even if the generation and transmission of a power system are highly reliable, an unreliable distribution system will mean that there will be poor supply of energy to the consumers. Therefore, there must be ways of measuring the reliability of power distribution systems according to given standards in order to help inform the system engineers on the causes of interruptions. This will in turn help in proffering methods of accomplishing a more reliable distribution system. There are established basic methods of assessing the reliability of this system and different researchers engage the one best suited for the analysis they intend to carry out. Moreover, going through previous published works on distribution system reliability evaluation, insight is given into why a distribution behaves below standard and how it could be possibly improved. This paper presents an overview of the basic methods used in reliability assessment with the frequently used reliability indices and a critical review of published works by authors in carrying out the reliability evaluation of different power distribution systems based on these various methods.



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